
My own expectations of everything in my life are way out of whack.
It means that I am almost always disappointed. But not for long.
I remind myself that actually I don’t care because there will always be something else next. I either get frustrated or get on. My choice. I expect great things from other people. I expect great things from what I do. I expect great things from technology and of every aspect of life’s journey. I know. It’s stupid. But on the whole Apple has never let me down. It’s true my expectation of some people has gone down. But my expectation of people hasn’t.
I just haven’t found the key to unlocking more belief in us as a species – on a grand scale – as a WE – a more socially connected more influential whole. There goes my grand expectation whirring into life again.
Frustration is always around but what am I going going to do? Well actually I’m going to do something. Sure I’m going to continue to get prickly when the internet goes down, people act dumb, airport process – people royally disappoint and piss me off – stuff like that. But I’m doing something – I’m remaining optimistic in the face of it all.
Anyway frustration is becoming a daft and all to easy a word. It’s a cop out. An excuse. It’s also, like all too many words, overused – abused. What does it really mean. In point of fact – for me it’s the raw material of creativity – the catalyst of action and change. Bring it on. No wait.
The category should be redefined from tablet to Laptop, Desktop – Lifetop.
Well the iPad looks like a real sign of optimism to me – and if Steve Jobs becomes even richer good luck to him. It’s an engine of optimism, no matter how long it takes for the idea of what it is to take root – it is a game changer for a kind of WE.
- Smaller, so more people carry it
- Cheaper so that it and its applications will more likely get to grips, literally, with what it represents and…
- Game changing because it will bring a more thoughtful thinking connectivity to ours and future generations.
This is a new category.
Instead of sitting at a desk, for the first time you can hold the thing like a book and read stuff. For the first time, unlike a computer you can pass the thing around and exchange ideas in that more social way. For the first time, because of Apple’s paradigm changing reach, this will become the device of millions. So our challenge is not with the device and others like it but what we make it do. The ‘Apps’ we create, the use we put it to.
This category – the Lifetop - has the capacity to change our way of working and thinking. It’s not locked down to the desk, it’s not the teeny screen with limitations like a phone, its inbetween. But unlike other category killers it’s not quite yet a category. It will be when we use our imaginations to put such a tool to use.
I hope WE do. What say you?